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 "Pirate Radio" ad campaign: WTF?

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Joe Blevins Posted - 11/15/2009 : 01:07:38
The current ad campaign for Pirate Radio features a very prominent quote from Rolling Stone's Peter Travers -- a critic frequently (and, in my opinion, unfairly) called a "quote whore" who gives everything a good review.

Travers is by no means a great critic, but he doles out plenty of bad reviews, often to big-budget mainstream studio flicks. But he may well be a quote whore. It turns out that Pirate Radio only gets a middling 2.5-star review from Travers, and the review that actually runs in the mag doesn't have much in the way of flattering quotes. I could even fashion a negative capsule review from what Travers writes:

"Ramshackle... nearly sinks from character overload... [director Richard] Curtis brakes when you most want him to gun it."

Not exactly the rave of the century. In fact, I can't even find the quote from the ad in this review.

What's going on here? Couldn't they find a legitimately positive review to use in the ads?

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