| Author |
 Topic  |
|
Paddy C 
"Does not compute! Lame!"
|
 Posted - 03/09/2007 : 08:40:32
|
quote:
Originally posted by turrell
In grad school we were studying how sensitive marketing can be when trying to segment by race / class / age, etc. There were lawsuits in one case of a malt liquor brand trying to market its product to young black males - they used a rap song that said their product "made your Jimmy thicker" - this was based on research that showed that many people mistakenly thought that this alcohol could achieve such a feat. Obviously this got past network censors because they had no idea the idiomatic meaning of the phrase.
Good old marketeers, when they get it wrong it can be comical.. selling a car called a Nova in Spain for example.. 
Over here, one meaning of 'making your Jimmy thicker' might be to make parents think the product would reduce the brainpower of their 'little Johnny'... in this case that would probably be correct!
(little Johnny in this case meaning a cosseted kid) |
 |
|
|
Conan The Westy 
"Father, Faithful Friend, Fwiffer"
|
Posted - 03/09/2007 : 09:19:33
|
quote:
Originally posted by Paddy C
Good old marketeers, when they get it wrong it can be comical.. selling a car called a Nova in Spain for example..
Or a Pajero... |
|
|
|
Mr Savoir Faire 
"^ Click my name. "
|
Posted - 03/11/2007 : 09:53:30
|
I absolutely love the companies they picked for this movie. All for specific reasons:
Fuddruckers: This place advertises with slogans like "How much Fudd could a fuddrucker ruck if a fuddrucker could ruck fud?" It might as well be called "Buttfuckers".
Starbucks: This coffee chain orignally had nudity in it's company logo, although the present day logo has hair covering up the breasts. even so, this place is not about selling the coffee but selling the atmosphere.
Costco: The greeters here are quite ridiculous, although I'm not sure why wal-mart wasn't chosen for this part, as it seems they would both fit.
Carl's junior/ Hardees: This restaurant chain used Paris Hilton washing a car as its add campaign. Sadly, it was the most effective campaign of the year.
|
|
|
|
Topic |
|
Idiocracy
